Edge - no intention to cut across you. You have to admire RE for having a go UK-IRL. But Jaysus tough as hell to compete on an ATR against a new 737 with seats for a EURO even if the road is crap to SNN and NOC.
Irish people have no loyalty - they will travel out of their way to get the cheap fares. And losing even 10% of load is a disaster.
It is lunacy the amount of cheap seats on sale NOC & SNN & ORK to London and Northwest of UK for summer 2005. Madness. Who will blink first - maybe it will be EZY and they may leave it to FR and RE to settle down. We'll see.