If I was in Flywho's marketing department, I wouldn't give a stuff about how many of BHX's staff knew about them. But I would be very interested to know how many of the travelling public were aware of them. Spoke to 3 customers at BHX this morning - all frequent fliers, and all very clued up about the market, but none had heard of Flywho. Not aware of any advertising for them anywhere on site either.
I will continue to be sceptical about this airline, even though I would like to see them succeed for many reasons. However, duo already tried this "making it a pleasure to fly again" blurb, without any sound marketing activity, and look where they ended up.