The ATF has certainly been doing its bit. Whilst I won't comment on what hasn't been in the news, there has been footage of a C17 in Denmark, an interview of a C17 crew in Penang, reports of the same ac delivering aid to Banda Acer and mention of a C130 in Colombo. Now that MoD Corporate Comms are coming back from their holidays, there will probably be more coverage. All coverage so far has been courtesy of STC Corp Comms.
As far as I am aware, there has been no SH involvement at this stage owing to distance.