Ha! Tinpis. Reminds me of canned Tuna 777 in tomato, brine or natural.
But more so, reminds me of a fellow Kiwi of PNG note who was in the real estate game and had 'BAN 777" as personalized number plates on his Mazda 929(car still in POM).
THe PNG IRC Post Box # is 777 Port Moresby.