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Old 19th Dec 2004, 23:34
  #25 (permalink)  
ettore
 
Join Date: Jun 2003
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Thanks for the compliment, Studi.

To keep the same trafic rights as today, it would require to keep -- at least on the paper -- a majority of shares in swiss hands. But as the AF-KLM deal has already shown, they are workaround possibilities.

Indeed, Swiss could and should retain its name but could be operated in the meantime by a single management, common to Deutsche LH and Swiss.

It would indeed be sensible to retain the name Swiss, not only for the brand (at least for those who are still believing in the Swissair thing) but mainly to soften public opinion in Switzerland, as medias and politics could easily kill the deal. They already killed the Alcazar KLM-SAS-AUA-SR project, a killing that opened the door to the Hunter Strategy which, in turn, lead to the 2001 grounding.
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