My first action on taking any magazine out of its plastic bag is to shake it over the bin so all the advert insertions go to their rightful place.
Moving slightly off topic ...
The cheapest way for a local authority to send a leaflet to every household is as a blow-in in the free newspapers. Like you, I just tip these into the bin without looking at them, and I reckon that about 99% of the punters do likewise.
So, what is your local council to do?
(1) Spend five times as much on hand-delivering leaflets, and get slagged off for wasting money on the delivery process, or:
(2) Send out leaflets as freesheet blow-ins, and then get slagged of because "we haven't been consulted" when every household
did in fact get a copy of the consultation leaflet?