The Flying Lip,
I think Nickmanl gives the reasons why we are sceptical about such a premium service from Birmingham. Even if they do want to offer "a little extra", did they really have to offer as much as a 38" minimum pitch? Not sure how wide the seats are, but most of their charter rivals will be more like 30, so this is quite a premium.
Or, does operating with less seats give them operational advantages off BHX's short runway? I don't think the other charter operators have a problem getting down to Florida though do they - just the scheduled airlines trying to take lots of freight as well as pax?