I always want to see new airlines suceed but I can't help feeling this one is doomed to fail. For the sake of a 1-2 hour drive people can get cheaper flights to Orlando from Heathrow and Manchester.
They might be able to carve a niche market for the flights to Clearwater and Fort Lauderdale but the A310 seems the wrong choice of aircraft again.
What happens when they need maintenance? They're aren't many A310 operators in the Uk. At least Britannia would havebeen able to help them out with the 767's.