If Blackpool(town) turned itself around because lets be fair here, it does need a serious makeover then I think you would be looking at a serious increase in inbound traffic. It certainly has good road connections. Has anyone noticed the train station practically on BLKs doorstep. I was only saying the other day that this train station, if given a serious makeover and made to feel inviting would also provide a good link for outbound pax. You don't have to be in the catchment area to use BLK. The price and variety of routes would decide that. These are all ideas but with all of them you can see the huge potential. It just needs someone to make them reality.
The problem with the station is that only local services stop there so its not exactly a quick journey. Also it is useless for going to Central Blackpool. But at least the trains go to Preston, Blackburn, Burnley which is probably a key target market.
Why don't they divert some buses to the airport terminal and market them as airport buses to help inbound passengers?