Branson to bungee over Bondi
From Sydney Confidential
December 6, 2004
BILLIONAIRE entrepreneur Richard Branson is renowned for the publicity stunts he pulls off to launch new enterprises - and he's set to follow suit this week for the Sydney launch of his new Virgin Atlantic airline venture.
But the stunt Branson will perform is markedly similar to one he executed in Sydney back in 2000 for the launch of Virgin Mobile.
Branson is due to arrive in Sydney on Wednesday accompanied by 200 British journalists.
The following day he plans to bungee jump from a helicopter over Bondi Beach prior to hosting a barbecue for the journos, Confidential can exclusively reveal.
The stunt is similar in style to his flying into Darling Harbour in 2000 attached to a helicopter by a rope.
"Weather permitting, he will arrive by helicopter and he will be bungee jumping from the helicopter," a source close to the Branson camp revealed.
"As I understand it he'll do it over the water in case they get the elasticity wrong."
Should he survive, Branson will host a Virgin Atlantic launch party at Wharf 3 in Millers Point.
The Daily Telegraph
Should he survive, Branson will host a Virgin Atlantic launch party at Wharf 3 in Millers Point.
Lets hope he doesn't.