BA to LAS (why not?)
Vegas is the most searched for destination in the world, aswell as being one of the most popular US destinations (approaching 40m visitors this year - more than the number of international visitors to all of the UK). Containing 14 of the 20 largest hotels in the world, with the Wynn opening next year, it is showing no signs of slowing down.
So, why has it not featured on the radar for BA? Granted, there hasn't traditionally been much premium custom, but the convention business continues to grow, and there must presumably be some premium gamblers out there who don't want to wait until the Blackpool mega resorts open?
Virgin seem to be able to get away with charging a premium for their direct services - £500+ compared to around £300 for flights via other US hubs. The BMI service from MAN (the only US city served from MAN not also served by BA from LON) has already been extended to operate year round, and I believe VS are now going 5 weekly.
So have BA missed a trick, or do they have good reasons for not going there - after all, they are partnered with AWA, who have a good presence there.