I think Scameron is spot on.
As a purchaser of adverts in magazines targeting the telecom systems industry we certainly look for editorial and often provide the same in order to create an interest in our type of products. As a matter of fact we're often approached to provide cover images of our products, it comes down to how much we are willing to spend in the ad section.
It is common practice in the world of magazines, television and just about anything media related.
As pointed out advertising really pays the salary. If you don't believe that, try running a magazine and you'll soon find out, I have...
Slightly off target, if you haven't seen The Big Kahuna with Kevin Spacey, be sure to check it out. You'll find out just how sales oriented and advertising oriented we really are.
What am I trying to sell here ?
