Remembering the dramatic crashes of holiday firms over the years.
Do you think joe public who works very hard to save for his holiday, is going to trust Mytravel and it's sister companies?
All this press exposure about the state of the company will make the public loose confidence, and WILL bring about their downfall.
They have to do something dramatic yesterday to convince Mr Public that the future is rosey.
How many people on the street understand bonds and issue rights?
All they know is the firm they are going to trust £1000+ of their hard earned is rocky, so guess what first choice here they come......