Its going to be hard for them operating a C208 VFR on those runs with the weather the way it is.
At this stage they dont even have a VFR AOC so the SEIFR would be a long way away as CAA dont give those out to easly.
There have been alot of airlines come and go over the years on these sectors and all start with a hiss and a roar and a big media hipe then go down the girgler soon after.
At the end of the day the only ones left are good old Soundsair and air NZ.
I think this will another one to join the long list like City Jet did.