Yeah I think I recall it was a few years ago when I was starting my PPL that they were a UK registered CAA/JAR FTO. Even got to chat to their UK salesman who put on the hard sell etc.
The problem with these sorts of setups is that you can generally get a FAA PPL much cheaper than what they will try and sell it to you for with its so called JAR branding. The law and RT papers and practical test are handy but any flying school will relieve you of £20 per paper to sit them, plus of course the practical test.
They should focus more on marketing to people that it is an ICAO PPL that they are offering with the CAA add-ons that trying to be smart and selling it in a way to potentially mislead.