I have to say I can see where wingbar is coming from, although I don't agree with his stereotype of the sponsorship applicant.
Purely from a commercial view point it does seem strange that an airline would want to spend the extra money on a sponsorship scheme (even tho its only partial in flybes part) when there are so many unemployed pilots out there.
On the other had I also agree with the other comments, sponsorship is a great oppurtunity for people who cannot afford to go down the self funded route.
This industry is a strange place!