Capt J
Flybe most certainly are NOT the worst when it comes to PAP - what about FR - they've attracted the attentions of the ASA so many times that it's difficult to keep count! - and Easyjet are just as guilty! If you're not prepared to tolerate the PAP, the I suggest you complain to the ASA!
As a point of interest, are you suggesting that all Easyjet flights to and from BFS are operating full? I know for a fact that this quite simply is not the case!
Finally, if I recall correctly, the current "price war" was instigated by Easyjet last week when they advertised fares of £11.50 - all Flybe did was simply to respond - if Easy were not bothered then why did they further reduce fares to £5.50 on NCL & LPL?
It looks like a David & Goliath scenario is ensuing and we all know who won that one, don't we? Oh and by the way, I don't work for Flybe or BHD!!