I'm with PAXboy, except that such companies did exist 20 years ago (albeit few and far between). Today, it's only possible for any business to behave in (what I would consider to be) an ethical manner if it is effectively controlled by an individual (or maybe a family) - note that this is a necessary but not a sufficient condition. Any company that has public shareholders to satisfy is forced down the current road of focusing on any means, no matter how dodgy or short-term, to improve its headline figures for the next quarter.