Read an interesting article in the Sunday Times about Iceland and why its' companies are investing/buying all sorts of stuff. Turns out that the Icelandic pension funds, are either fully funded or over funded, and have to find places to put all the money. This should not be seen as just an airline thing, as it is happening in other sectors as well, Big Food Group, is being pursued by the Vikings as well.
Interesting Fact - population of Iceland - about the same as Nottingham