Two broad lines of operation emerging.
Firstly, the obvious one the relentless slash and burn mentality of GOD the Dame and CFO Gregg.
In GOD's case this is completely in keeping with his alpha male agressive and emotional personality. His obvious and public contempt for his staff in the media is just plain embarassing most of the time.
He also appears mud-proof, as far as the media goes. There has been no mention in the press of the now infamous 'secretary' incident and his daughter being charged twice in 12 months with DUI. The first incident occasioning death for a passenger travelling with her.
Then again this may have everything to do with the 'corporate breifing weekend' put on for both news and fairfax journo's in Queenstown each winter......
Secondly (and this is the bit I can't work out) is the ill thought out plunge into the Asian regional aviation market. As many have pointed out on other threads, Asia and Singapore in particular have been a bloodbath for countless western businesses over the last 20yrs. Cast your minds back to prior to the last Asian financial crisis and you will see what I mean.