SE7EV,
I suggest that the different attitude you describe stems from our understanding of the temporary nature of the companies we work for and the generally low calibre of the management rotary aviation is able to attract. As a result we spend our lives building up a large CV file full of possible contacts and employers. It's like a game of musical chairs - make sure you're sitting down when the music abruptly stops.
In a bid to keep ahead of the distressing number of company shakeouts and takeovers many of us have become even more international than our fixed wing "colleagues", finding work all over the world. This is real survival and it breeds a certain self reliance; it also of course is a humbling experience when you realise that your fond beliefs in the superiority of your home country's training and standards are so much bull!!!!.
So the more we travel around the world, the more companies we work for and the more professionals we meet. At this stage we begin to realise how little we actually do know about other people and Human Factors takes on a whole new dimension we must master; most fixed wing pilots lack this depth of experience. If they go abroad after early retirement they are treated to expatriate lifestyles and great privilege. This is directly the opposite to the helicopter pilot's life; from the pilot doing survey work in the bush in Oz to the guys and girls in the North Sea there is no room for attitude.
Obviously there are some pilots in the airline industry who do not would also fit into our world (but clearly would be better off by not doing so!); we welcome you to our pages! Sadly you will also discover that we too are more than human...
Many younger helicopter pilots go fixed wing during the expansion phases of your industry, and good luck to them; they generally enjoy the better terms and conditions offered but miss "real" flying and people. If it's a "job" they're after, then they will be satisfied; wives and young families can be sited in the comfort of the the suburbs of the big cities and properties will get more valuable etc etc. Speak to the wives of senior North Sea Commanders and senior 747 Captains and their lives are in stark contrast.