The usual response of the US airline majors that when an incident happens to a commuter aircraft in their livery
http://www.!!!!!!!!!!!!!!/open.file/633488/M/ with their flight number AA5966 sold on their website, departing from their terminal, cabin crew in their uniform ... etc. They immediately try to distance themselves from their affiliated commuter carrier.
From the AA website :
"Flight 5966 is operated by Corporate Airlines, an independent airline."
Our thoughts with those on board, pax and crew.