I checked this out with my friendly neighbourhood account, based on owning a business that is aviation related (hiring planes) and if you claim back the VAT on the ATPL training then you become liable for personal tax on the P11D benefits schedule based on the 'benefit' you gain personally from it being paid for by the company you are putting it through.
Thanks to Mr G Brown for this complex, sewn up tax system.
h-r
(but if you find a legal way around it let me know!)