The first airline to let pax select their meal from a menu when booking the ticket will win this game
I guess it would also cut costs in terms of less wastage. Seems like a no brainer to me. Introduce it as a test when a customer is booking a flight over the airline's web site and there's no real extra operational expenses in terms of cost of goods of selling the ticket.
As I said, seems a no brainer to me. Oh, and the license to this idea can be acquired by the highest bidder contacting me on PM by the end of the day. (
bealine are you reading this?
)
Have a nice day
Ozzy