Rotatrim,
If you really do know of a PPL holder doing Public Transport work then PLEASE report it to the CAA.
You owe it to his passengers / potential victims and to the helicopter industry as a whole. Not so much for work taken from those who have worked their guts out / sold their soul to do it properly, more because of the terrible impression this will give to the public if it goes wrong and there is an accident. In addition, he will be uninsured because he is flying illegally outside the terms of his licence.