Why drop such a well-known and respected brand name as Britannia Airways? It is lunacy.
Maybe for you. But not for the "Image Consultant".
"Tell me, Mr Image Consultant, what do you think of our brand name?"
(thinks)..' if I tell them to change it, fat fees for me during the changeover. If I tell them it's fine as it is, no fat fees for me'.
"Well, Mr Chairman, my suggestion is this ...."