Peter we certainly will have to disagree. The point is that Breitling are selling watches in the £1,000 to £50,000 range. I did some work with them when they were sponsoring OFMC and I was amazed to find that there are collectors who actually purchase each individual watch type as it's released. This is a VERY different market from the hung-over football supporter who needs a Red Bull caffeine "kick" at £1.00 a tin. (And it tastes horrible allegedly). Breitling could therfore be much more discrete with their advertising. However have you seen this year's 5-ship L-39 team that they are sposoring. They couldn't be much more in your face than that blue and yellow colour scheme and before you ask I like it.
And yes "tipsy" I did see we won again. Almost boring ain't it?