Well I gotta tell you this formula was used very succesfully in the early seventies to service the VFR business to the Motherland on the Roo route and literally forced the the intro of the APEX type fares by QF into Oz.
QF management then, refused to believe the market existed.
Yup they were the days when you had to be interviewed by the local QF manager and found to be a suitable person (suit and tie recommended and socks and sandals an automatic NO, before you were permitted to buy a seat and could prove that you would not be "bumping" a staff ID90 or FOC educational or whatever they called it then.
We had to fight a guerrilla action with the IATA inspectors = QF in those days and literally ship em out to the nearest airport out of Oz or do the "discounted transfer priced" full fare airline paper routine with airlines like SQ, MH Thai and Olympic and the pax had to join a "travel club" but it worked.
And yes the QF UK office blokes were on the bandwagon too.
All economy B707 338s and 250 pax DC8-63, boxed meals, tea and coffee.
But hey, return airfare less than half the "protected" one and a stopover with accom, transfers and and a tour each way to top up the old duty free.
Ahh thems were the days.
You know you are on to a winning formula when you have "mainline" staff and families as regular pax.
It is a fact that their nemesis SQ and to a lesser extent MH waxed fat on the traffic and are perhaps where they are today as a result of that "Imperial" attitude.
One wonders what would be the result today if the then QF management had allowed the youngsters (my peers) who were breaking their necks to get into it to do so.