nautique- I like what you have posted. But O'Leary is by no means the first person to have made those sorts of promises to the travelling public. Remember Freddie Laker. Remember what happened to his airline when competition was unleashed largely by the US government. When competion was unleashed the public did not just wany low prices anymore. They wanted whatever they could get. Low prices and service became the requirement. That is why Laker's Skytrain had to turn itself into a full service airline. But when it did so it found that the public was not prepared to pay anymore than it had paid for no service.
People Express in America was a notable failure in the low fares, no frills market. They took no notice of their public who eventually got fed up with the rubbish service they got.
At the moment Ryanair have a very strong product plus which compensates for anything else and that is excellent schedule integrity. Low fares and schedule integrity will be a surviving formula. Lose one or the other and there will be serious problems.
Read today's Daily Telegraph (if you are British) and you will see waht the public think of Ryanair.