Having said all that, its not just the management who have to get their act together. The staff have to abandon a host of restrictive working and rostering practices so that the resources are where they need to be when they need to be. The infamous " breakfast breaks" which remove droves of checkin staff from being available in the morning peak are just one. 3 man flight crews on sectors which demand only 2 is another as is the inability to serve meals mid flight during long sector operations .The list is lengthy and hugely undermines effective productivity and the quality of service. BA is a very inward looking organisation. Its attitudes towards customers, particularly foreign ones and those travelling in the rear cabins are patchy. All of its people must refocus on the customer. It doesnt take a large percentage of these to walk before profit becomes loss ( airline profits are mainly wafer thin at best and the traditional carriers simply cant afford their costs). Management and staff at all levels have a role to play, must mutually recognise each others value, stop bitching and get on with giving the customers more than they ever expected.