The rather low public visibility by Rod Eddington highlighted by Skylion just about sums it up.
If senior management has appears to have lost interest, why should those on six-month contracts at the coalface give a dam?
As BA’s recent adverts stated “…….more staff would be nice”, was that at Waterside or T4?
If you aspire to being a full service airline, and charge accordingly you’d best deliver, and the current evidence does not look promising, even if some events where initiated by weather conditions
When the low cost model is used as the basis of future competition on long-haul routes, which is just a case of natural progression, life will start to get really difficult for BA, and I feel this is but a couple of years away.
Time for a radical re-invention?