PPRuNe Forums - View Single Post - If there is going to be a European LF airlines "Blood Bath", who wont survive?
Old 24th Aug 2004, 10:56
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LGS6753
 
Join Date: Jul 2003
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Jetavia's approach is certainly interesting, but many of his criteria, though relevant, leave room for subjective judgements.

My own subjective judgement is based on three criteria: the clarity of an airline's strategy - I feel that airlines that pick up and drop routes quickly, or carry out their strategy in a half-hearted manner are in danger; the extent and commitment of its financial security; and finally the strength and effectiveness of its total marketing strategy (including livery, identity, name and visibility).

On this basis, my survivors are ( of those with which I am familiar):

1. Ryanair
2. Easy Jet
3. Jet 2
4. Wizzair
5. Monarch Scheduled

The almost certain failures are:

1. MyTravel Lite
2. FlyBE
3. Air Polonia
4. EU Jet

The questionable ones are:

1. Volare
2. Sky Europe
3. BMI baby
4. Thomsonfly/Hapag Lloyd Express


And those about which I don't know enough are Air Berlin, Helvetica, GermanWings, Virgin Express, Sterling, Germania, and the others on Jetavia's list. It does seem inevitable though, that at least one of the German operators will fail sooner or later.
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