On the 27th of July, I flew with SWISS from LHR to ZHR on the A321, then on CIRRUS' Dash8 (for SWISS) between ZHR and LUGANO.
I chose SWISS over EZY and BA although both competitors were offering better deals. EZY was quoting £147 and BA around £156 return. I chose SWISS for the comfort of landing in LUGANO instead of MILAN (which, despite the 2 sectors, saves me the hour drive around Milan to reach the border) and to check out whaz goin' on with the SWISS bunch... for that I paid £172 return.
I had flown SWISS on long-haul from Bangkok about 2 years ago and I used to be an occasional customer of ex-CROSSAIR on their faaaaab Saab2000 which I enjoyed immensely for the very high level of customer service and catering (champagne, salmon croissants, choccies... you name it!). Nice uniform too!
Well well... how things change...
Following all the problems since the collapse of the old SWISSAIR (I guess), SWISS have decided to cut off all the service they once had! They now offer a payable (and terribly slow) bar and no meal. Call it worse than an overbooked charter flight!!
On a sector of abt 1.5 hours, I was not even offered a glass of water, unless I paid for it!

On the Dash8, I was offered a chocolate...
Would someone be so kind to tell me why, after all the money that has been invested by both government and foreign companies, SWISS can't meet BA prices and/or give me that fe@@ing bag of peanuts and a tomato juice instead of showing me the finger??
Having to reduce the full service of a respected flag carrier to the one of a low-cost must have been a painful process... oh yeah... especially for passengers!
I posted on the cabin crew forum because I'd like to see what cabin crew employed with SWISS think about this and what the morale is in the company.
Thanks.
FJ