I've got a great idea.
BA could franchise out some of the regional flying. Perhaps a selection of different regional airlines with suitable regional aircraft such as Dash 8's, ATR's, RJ100's or similar, and a management cost base to match.
With such a network the BA name would stay very much alive in the regions, and BA would gain valuable feed into their network, rather than losing regional feed traffic to the likes of Paris, Amsterdam, Frankfurt.
I wonder if anyone's thought of it.................