Wizz faces a huge battle on the Warsaw and Budapest routes from Luton.
While wizzair claims and has a lower cost base, easy has a number of big aces to call on.
Firstly, it flies 20 routes (with multilple frequencies) from Luton compared to just four for Wizzair. This presents huge marketing economies.
easy has an experienced and talented team working on yield management. Working to fill planes and squeeze as much money out of each punter as possible.
This also works in their favour in a head to head battle. When both easy and GO were competing on NI to Scotland, easyJet had significantly better loads with similar schedules. When the companies merged, it emerged that Go's losses were much deeper on these routes during the period.
In addition, it can afford to have a half a dozen or more loss making routes out of 160 plus. Wizz cannot.
Wizz will be stronger from the European end than the London end but this is likely to be a lower yielding market.
The rest of above report says that Wizzair has up to now been running loads of around 50 per cent, increasing to 65 per cent in the summer months.
I can't see this airline going anywhere on these routes. They'd be better off serving Dublin and Manchester.