Pax
UC is not comparable to BA First, because the pricing creates less exclusivity, which is one of the reasons peeps pay £6.6k to fly to JFK.
It may well be a better deal for the business class pax, but that is not the same argument .
I agree with Jerry Stinger, that having been fortunate enough to travel in each cabin, First is a very tranquil and quiet environment, with people who are pretty undemanding.
The seats in First are also in a completely different class to NCW, opulent luxury springs to mind.