Perhaps the fact that Dj only operate one single flight per day has something to do with it? After all, I'd imagine that one thing that is desirable for public servants is some sort of flexibility. To me, this would be one of the greatest factors working against DJ in this market.
Godfrey will no doubt argue that if the government patronised the service more, that Virgin would be more willing to add extra flights, while the governments point of view is most likely that it will provide greater patronisation once there is a greater number of flights.
So - who's going to make the big decision that will lead to change? Judging by the
, it will obviously not be Godfrey & his team at DJ....
