Tinstaafl,
When you say avoid using 'marketing bull****' are you referring to to Kevin using 'frozen ATPL'?
Really, if this annoys you I hate to see what makes you angry. This is a common way of desrcibing your licence around the world when you hold ATPL's without the hours!
As he points out himself Kevin, this is a very minor point for people with strange pecularaties!!!!!!!!