If it cannot be at CONTROL then it would be easy to issue a voucher to be redeemed at the PFA tent once the pilot had renewed HIS/HER membership or decided to join as new member. A little of imagination is all that is called for to encourage members to renew and attract new blood.
I can remember discussions at Sywell EC years ago, as how to stop the haemorrhaging of membership year on year.
This would attract NEW membership and encourage existing members to rejoin.
If you think about it ; it is a great incentive for PILOTS to join and that is what is needed rather than non pilots.
In 2008 Permit for A/C will cease if JAR has it's way and it is PILOTS that will suffer most. We need to swell the ranks and produce a greater lobby for GA than we do at the moment.
That is what the PFA should be concentrating on. There is a strength in numbers. This rally did not help in this aim.
I am sure VODAPHONE signed up more customers than the PFA did