A friend of mine was at an Institute of Directors conference a month or two ago at which MOL was speaking. Apparently he said that he was planning to do away with all fees for passengers (travel would be free plus taxes) on the basis that the pax didn't take check in luggage. If they wanted luggage they would be charged a price per item (I understand the suggestion was in the region of £5-10).
Apparently he also said that he thought it would be reported as him banning luggage!
The rationale apparently is to make an effort to cut down on turnaround time.
Just reporting what I heard and I'm not in the industry, so not in a position to judge, but I would be interested in what the opinions are.