What constitutes value for money?
No doubt there are countless focus groups and surveys run by the airlines, but what would you be prepared to pay extra for?
* A kid free section of the cabin - add £10-20 onto my ticket price
* Drink dispensers - every office has a water dispenser nowadays. Why have cabin staff prowling up and down the aisles with trays of water / orange juice - let the passengers help themselves.
* In flight entertainment - get the right product and I'd be willing to pay soemthing extra.
What would you pay a premium for?