Low cost this, low cost that....
Non-adjustable seats, no shades, yep and probably the pound note to access the shoddy bathroom.
No no no.....
Regular flyers, passengers I mean, take to the low cost phenomenom with deep dislike. Sure itīs cheap, but it makes them feel cheap. It cheapens the morale of the crewmembers.
I say give the people back Value for Money. Low prices, quality, yes quality service, and special treatment by crewmembers. Yes, it sounds a pipe dream.
Of course it takes tremendous amounts of money. The first 3 years will be hard, but the crew and staff are aware of this and can expect a raise in salaries and initiatives on the way to profitability.
If you give the RF ( regular flyer ) quality, ease, happiness and attention above and beyond todays norm, at a low low price, they will be yours. It is happening as you read this.
Quality=Passenger Contentment=Crew Morale=Profit=Long Term, Enjoyable Employment!!