Just do one thing. Speak to some of the people currently at the school self sponsored. They will disabuse you of any fancy notions the marketing department may have spun you.
Ask beady eyed questions about aircraft availability, instructor ratios, backseat rides and most importantly how and when will your trips be arranged, rearranged or cancelled.
Ideally you should be looking to fly two trips a day... this is not being achieved at the moment in some of the larger FTO's as resources have been cut from there adequate level of some years ago.
Many smaller FTO's have superior instructor ratios and much higher aircraft availability. But no fancy name to 'impress' the Chief Pilots with
Cheers
WWW