Don't have that problem with the IAS strip as I think of moving the rocker switch up to move the datum to the speed I want or down if I want to reduce speed.
However, my aircraft has a 4-axis system and the collective rocker switch can control the altitude or the vertical speed depending on the Upper Modes engaged. I have great problems when I want to either change height or rate of descent/climb as to me the rocker switch works the wrong way. I have to move the collective switch DOWN to go UP and UP to go DOWN. I am always having to look at the collective switch before moving it and I have been flying the aircraft for two years now! It just doesn't seem natural to me.
BHPS