Why don't the airlines introduce a restricted one way which would be good for the ordinary passenger. Business travellers need flexibility and probably would not make use of such tickets and in fact I would imagine most want a return ticket anyway unless they are on a complex itinerary.
Booking a ticket is a nightmare, there are so many different rules and regulations with different airlines offering different deals that we will all end up in the loony bin trying to find the most economic way to our destination.
Sparkymarky, thanks for your suggestion.
Hi5