PPRuNe Forums - View Single Post - BMIbaby at EMA ( more delays ) what is wrong ?
Old 25th Jun 2004, 06:43
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egnxema
 
Join Date: Sep 2003
Location: DE74
Age: 49
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baby, baby, baby!!!

Often, when Mike16 points out these frequent baby problems he just gets shot at by various ops/crewing guys from baby saying "Sh*t happens!"

Well, yes, it does, but why on earth does it happen to baby so often? The reason flights are delayed is of little importance to most of the travelling public - delays simply become an airline's reputation.

If it isn't already, it soon will be "bmibaby = delay". And that news spreads fast in the workplace, in the pub, in the doctors waiting room etc etc "Oh you going with bmibaby? (sharp intake of breath) I'd take your sleeping bag!"

It is not impossible to change. Look at FR - they formerly had the reputation of Always-Late, but not anymore.....someone somewhere has done some brilliant work. Or more likely a team effort between Ops, Crew, Handlers, Schedulers etc. Whatever and whoever....WELL DONE. Even if it is a bit of creative scheduling, there is not doubt that to hear "Ladies and Gentlemen, welcome to Nottingham East Midlands ** minutes AHEAD of schedule, where the local time is ****" is music to the ears of most punters....

pub/work/waiting room talk becomes "Ryanair blah blah, and we arrived 15 MINUTES EARLY!!!"

It is a simple customer service rule called "Under Promise, Over Deliver" - say it will take an hour, but do it it 45 mins = everyone loves you. Say it will take 40 mins, but it takes 45 = Oh, what went wrong then.

All of this Marketing/Service talk asside.....you are pretty much stuck if you have trouble getting your ship in the air!!

So just why does bmibaby seem to have REPEATED problems?

Have baby spread too thin?

These troubles can put the staff/crew on a real downer....have they?

The winter ahead can not be faced with troublesome aircraft, depressed crews and an unimpressed public.
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