This just smacks of the whole Branson/Virgin modus operandi. i.e "we'll decide what we're going to do, and then tell everyone WHEN it's going to happen!"
Admittedly, this is always good for publicity - a comparison of the amount of articles for Virgin Atlantics proposed new Hong Kong start date printed versus the amount written on the new Qantas services which will be up & running prior, demonstrates this aptly.
However, when things go wrong, it leaves the
PR people with a bit more spin to do eg. late approval for DJ AOC causing the initial flights to be pushed back.
Then again, if you adopt the adage that "any publicity is good publicity", I guess they're still the winners out of it all....
Go figure
