I think that before writing material for the UK GA mags, one ought to have a think about what motivates people to learn to fly.
I don't pretend to know the answers, or even have much idea of likely breakdowns, but I cannot help thinking that the material being published right now is miles away from what people that actually fly actually want to read.
But then.... do people that actually fly make up most of the readership? We might be suprised.