SOP at our lot is to use max reverse for every landing (don't ask why, it's a long story!) unless banned for noise reasons. Yes it is bloody loud in the cabin and the bins all shake etc. It could be made a lot quieter by using a little less than max. but nobody in management land seems interested in changing. Brakes do get very hot if you don't use any at all but max. everytime is just daft IMHO. It doesn't affect brake wear as carbon brakes wear about the same regardless of how hard they are used, it's the application of the brake that wears it out rather than the intensity of the application.