Desirable..........
For wannabes the answer must be a great big VERY.
For the ones who have been flying a long time and have seen a drop in the "life style" maybe not. But how has their life style changed since they started flying. Are they still "young" and single or have they more family ties and now have a very much changed out look on life.
My military flying was very desirable, but the thrill can dull. Maybe the same can be said for airline flying.